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This web site states the following, "Short Demo of our iPhone app." We noticed that the web page stated " Radio-frequency identification is currently ubiquitous." It also said " Everywhere you look you can see it being used. FastTrack bridge toll, new credit cards, bart passes, bus passes and just recently at facebooks f8 event. I am willing to make a guess that most of you have been charged incorrectly while using one of these services. Plus, there are usability problems. Here is a break down of the things that suck about RFID. Want a better solution? The future of Innovation." The header had mogotix as the highest ranking optimized keyword. It is followed by events, welcome, and feedback which isn't as ranked as highly as mogotix. The next words blog.mogotix.com uses is contact.